The ongoing global pandemic has been accelerating digital transformation and uptake of cloud technology in every business. Marketing is surely no exception. Whether we talk about artificial intelligence or data analytics, marketers are the early adopters of new technologies.
In 2022, we’ve seen many martech companies taking full advantage of emerging tools and tech innovations. In this blog post, we’ll talk about the 3 biggest tech innovations and trends that are taking the marketing landscape by storm.
One thing is for sure: marketers will accelerate the deployment of technology in order to better attract the modern consumer. As a marketer or business manager, you must measure and respond to changes in consumer behavior across channels.
While the end of cookies is around the corner, you need alternative ways to find, connect and interact with your audience. Here are some leading martech trends that can make things easier for you:
1. AI-driven tools
You probably understand how marketing giants like Google and Facebook deploy smart algorithms to advertise to potential buyers. In 2022 and beyond, we should expect a growth in the use of AI and natural language processing (NLP) to personalize marketing copy. As a result, chatbots will become more efficient in delivering better customer service and converting prospects into new customers.
If we look at the stats, Gartner predicts that AI-based software will reach $62 billion in 2022 alone. Semrush told us that the expected annual growth rate of AI between 2020 and 2027 is 33.2%.
Making sense out of the excessive amount of customer data available today is probably the biggest application of AI. It’s critical for companies to convert complex data into applicable insights. So, if you haven’t thought about taking advantage of AI, it’s high time to think about using AI to your advantage.
2. Metaverse and mixed reality
We’re living in a digital age where technology can help us mix the real and virtual world to create a whole new reality. While marketers are still not sure how to deal with metaverse, technologies like virtual, augmented, and mixed reality are going to play a key role down the road.
To stay ahead of the curve, start learning how to integrate mixed reality and metaverse into your marketing strategies. In 2022 and beyond, we’re likely to see Metaverse and other technologies being implemented in more cohesive ways. In particular, AR is playing a crucial role in marketing strategies as an increasing number of brands are presenting their products virtually.
If you’re looking to deliver a more immersive and experimental digital shopping experience, try out these technologies. It’s now possible to create virtual product showrooms and shopping malls to let your customers experience your products from home.
3. Hyper-personalization
When it comes to tech innovations in marketing, it’s important to talk about analytics and other sophisticated tools that enable brands to identify unique selling opportunities. In 2022, consumers expect businesses to understand their needs and respond accordingly.
Hyper-personalization refers to the use of AI and real-time data that enables you to display highly personalized products. Also, AI and machine learning capabilities help you identify micro-moments and make personalized suggestions.
Behavioral recognition algorithms are one of the marketing innovations that will help marketers launch surprisingly well-directed, meaningful campaigns in the future.
Closing thoughts
Are you ready to embrace these marketing innovations and use them to your advantage? It’s high time for you to let smart technologies and tools level up the way you connect and interact with your audience online.
