If your goal is to create demand for your products and services in 2022 and beyond, then brand awareness is key. From social media to SEO, it is the foundation of your online marketing efforts. In this post, we’ll define what brand awareness is and why it’s so important for your business.
What is brand awareness?
Brand awareness is the extent to which consumers are familiar with the qualities or image of your goods or services. Have you ever wondered how your customers perceive your brand or what comes to mind when they hear your brand name? Think of Apple for a moment. Apple’s brand awareness efforts are more successful than any other global tech brand.
As a business, you can’t dismiss the importance of a recognizable brand. Your audience must be aware of your brand, products, and services. Most importantly, you must win their trust and influence their decision-making process. Boosting brand awareness is very important in the early stages of a business.
Busy marketers often overlook the significance of brand awareness because they’re more focused on commercial metrics and tidy numbers. Let’s take a brief look at the importance of brand awareness.
Why is brand awareness important?
Here are three factors that will help you understand the importance of brand awareness:
1. Brand awareness builds trust
Modern consumers conduct thorough research before making a purchase. They consider others’ opinions and online reviews. This is because they can’t trust every company out there. In such an environment, brand trust is everything. Once people start recognizing and trusting your brand, they are more likely to make repeat purchases without going through an extensive research process.
One of the prime objectives of a brand awareness campaign is to establish trust between your brand and your audience. So, make sure you focus on brand awareness while running a marketing campaign for your business.
2. Brand awareness pays off in terms of market share
Did you know that 94% of the world’s population recognizes Coca-Cola’s logo? Coca-Cola is clearly doing a remarkable job when it comes to brand awareness. One of the reasons Coca-Cola is such a highly successful brand is that it never misses an opportunity to expose people to its branding.
Brand awareness isn’t about showing off. Rather, you need a well-thought-out strategy. The way you market will have a direct impact on your sales and market share – a positive brand image is essential to your business’s success.
3. Brand awareness is essential to building a successful demand generation strategy
Considering the competitive sales and marketing landscape, a sound brand awareness strategy has become one of the marketing imperatives. Therefore, you should develop a lasting brand awareness strategy not only to ensure a consistent flow of quality leads but also to leave your audience with a positive impression of your brand. Companies that prioritize brand awareness sell their products and services with ease.
Tips for creating brand awareness
- Tell compelling stories about who you are and what you stand for.
- Let your employees talk about your brand in an authentic and consistent manner.
- Collect as many testimonials as possible to build social proof.
- Make sure your audience understands how your brand is different from your competitors.
- Have a robust brand identity and strategy in place.
- Publish valuable, exciting content regularly to get noticed.
- Reach out to influencers in your niche market and offer them your products or services for free.